Networking is a crucial aspect of relationship-driven businesses like insurance. It can open doors to new clients, partnerships, and opportunities to grow your book of business. Whether online or in person, meaningful connections start with showing up, offering value, and positioning yourself as a trusted expert. 

Here are practical ways to strengthen your connections and grow your network: 

Leverage REInsurePro Resources

Your partnership with REInsurePro is one of your most powerful networking assets! When networking, don’t hesitate to highlight your flexibility and access to our program, showing you can offer coverage solutions for nearly any investor scenario. Sharing the resources we provide—blogs, checklists, and social content—positions you as a knowledgeable resource for investors and other industry professionals. Don’t forget, as an appointed agent, you have full access to the REInsurePro Marketing Toolkit! Here, you can find social graphics, infographics, videos, etc., to share with your audience. 

Build Your Online Presence

In today’s market, your online presence is often a prospective client’s first impression of you.  

Maintain A Professional Agent Website

If an investor searches for you or your agency online and can’t find anything credible, it may raise doubts about your legitimacy, or your ability to modernize your business. A clean informative website that outlines your services, showcases what sets you apart, and makes it easy to contact you helps establish trust and shows prospective clients that you’re approachable and responsive. 

Engage on Social Media

Social media is a valuable marketing and networking tool. While trends and algorithms shift constantly, these evergreen strategies remain effective:  

• Know your audience – Focus on one or two platforms where your clients spend time. Post when they are most active and tailor your content to what interests them most. 
• Be consistent – A steady posting schedule matters. Aim for at least three posts per week to stay visible without overwhelming your audience.  
• Engage with your audience – Reply to comments and messages promptly. Interact with others’ content by liking, sharing, and commenting thoughtfully. Genuine engagement builds relationships over time.  
• Be active in online communities – Join LinkedIn groups, Facebook investor forums, or other discussions, and contribute meaningfully. Be helpful, not salesy, and business opportunities will follow naturally.  
• Find inspiration and resources – Repurpose long-form content, such as a blog post, into shorter, shareable formats like a thread, infographic, or video.  

Be Involved in Local Investor Communities

A great way to grow your business locally is to go where your desired clientele is.  

Join Investor Networks

Attend real estate investor meetups, REIA groups, landlord associations, and property investment events in your area. These are excellent opportunities to meet potential clients and referral partners while learning more about the challenges investors face. 

Learn From Others

As much as you want to sell yourself and your product, networking relies heavily on learning. Ask other professionals about their business strategies, how they grow their book, and how they maintain investor relationships. You might discover new ideas worth incorporating into your own approach.  

Offer Value

Host a short session or answer insurance-related questions at a local real estate event or investor meeting. Providing expertise helps you stand out, build trust, and position yourself as a go-to insurance resource.  

Don’t Underestimate Your Existing Network

Your next opportunity might already be in your contact list. Check in with real estate agents, property managers, or lenders you’ve been in contact with before. A quick note or call can reignite valuable referral relationships. Instead of only asking for a list of contacts, ask if they know any investor groups or investors who might benefit from connecting. Introductions like these can naturally expand your reach.   

Turn Clients into Advocates

Satisfied clients are powerful promoters. After a smooth renewal or claim experience, ask the client to share your name with fellow investors or leave a review of their experience online. But don’t stop there, continue nurturing these relationships! Send periodic industry updates, market insights, or resources like checklists. Consistent communication keeps you top of mind when new opportunities arise.  

Your Next Networking Moves

Put these strategies into action to grow your book:  

• Begin posting on your social media channel 2-3 times per week. Share blogs, infographics, videos, or other helpful content.  
• Attend at least one local investor or REIA event this month—introduce yourself, listen to investors’ needs, and learn from their feedback.  
• Reconnect with three contacts from your existing network who could refer or introduce you to investor clients.  
• After meeting a new contact, connect on LinkedIn or send a quick thank-you message within 24 hours.  

 Small, steady actions like these compound over time, helping you stay visible, build trust, and expand your network in meaningful ways that contribute to long-term growth.